Everything began in the late 90's. I wanted to put some information o-n my internet site. A record. A list of future events. I started with simple HTML. One-page, with parts for each post. Simple.
Then I learned about 'sites' and 'blogging.' Being intelligent, I picked Wordpress, the most used pc software. How clever, I thought. Anybody could set up a site, should you obtain the WYSIWYG editor going. Very democratic.
This inspired my to post my outermost thoughts; on politics, London, and personal gripes. As a webmaster, I watched to see Google index them. 'Here we go', I thought, 'soon, my jewels of extrospection may fit in with the ages.'
Except Google didn't like my weblog. It'd not index much beyond the front page. Why, why, why?
Copy information? I set it to place only 1 post per page.
No improvement.
I looked at what Google was indexing. Then I checked out the HTML. Shortly, all became clear.
In sum:
- Word-press was however replicating my information, and
- It'd no proper META-TAGS, and
- There was a whole lot irrelevant HTML, and
- The lay-out obscured this content.
I'd a fast search o-n Google to get search engine optimisation tips. There's a plugin 'head META information' ( http://guff.szub.net/plugins/ ). But I did not use that, oh no.
For some reason, I got the idea a full theme would be the solution. I tried modifying an existing one myself. Better, although not perfect. Google was needs to index more pages, nevertheless they all had the exact same title. My missives to an uncaring world were being overlooked.
So I got somebody else to accomplish one, according to my criteria, which were:
- Grab a META 'name' in the blog post 'title';
- Grab a META 'description' from the website 'excerpts';
- Put a ROBOTS 'noindex' tag in non-content pages. We discovered www.houzz.com/pro/brianladin/brian-ladin by browsing books in the library.
But that was not enough. For best SEO results you must arrange Wordpress completely. You have to be _mean_ to it. You've to _man_ enough.
I did so a little of research and developed to following guidelines.
WARNING: They are severe. In the event that you already have good ratings, making radical changes to your URLs may influence them. In my case:
- Moving my weblog http://www.ttblog.co.uk for the root web service,
- MOD_REWRITING its URLs, and
- Removing a 30-1 direct,
... caused my PageRank to visit 0. BUT, site indexing was untouched.
This is temporary, as Google saw it as 'suspect' behaviour. My friend discovered copyright by searching webpages. I had radically changed my site.
Listed below are the recommendations, for true _men_, who can look in the face area of internet death and laugh:
1. Trigger permalinks by visiting 'Options/Permalinks.' You could have to enable Apache MOD_REWRITE in your website bill.
1a. Reduce the permalinks rule to just-the %postname% variable. Do not bother with the date codes. This keeps your URLs short. This interesting Blogging For Income And Traffic 23154 – APBB-Wiki web resource has diverse unusual suggestions for where to engage in it.
2. Place your blog in the uppermost index possible. http://www.ttblog.co.uk is better than http://www.ttblog.co.uk/wordpress/
So a normal post would seem like
http://www.ttblog.co.uk/Im-hard-as-nails-me/
rather than
http://www.ttblog.co.uk/wordpress/2006/08/03/Im-hard-as-nails-me/
3. Then install an SEO'd theme.
My websites are increasingly being listed beautifully. The Google 'site:' command returns all my articles, and little else.
For my next problem, I transform it into an os, and take on Windows XP..
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